Around 50% of website visitors tend to leave it if your website takes more than 3 seconds to load. It means half of the visitors, clicks and conversions on your website are lost, if the website speed is terrible. Web hosting is one of the major factors that affect the speed and performance of the website.
What Is Web Hosting?
The storage and maintenance of website files in an online server is commonly referred to as web hosting. Nowadays, the loading speed of the website is more important than the storing of the website. Whenever a user opens the website, it gets connected to the website files stored in the hosting server.
Let us learn how hosting affects the speed of the website:
- Server Location – If your hosting provider does not provide you server location closer to your target audience, then your website loading speed will be more. The longer the distance between the online visitors and the website server, the higher the loading time.
- Type of Hard Drive– There are two types of hard drives such as SSD (Solid State Drives) and HDD (Hard Disk Drives). The SSD drives are faster than the HDD drives. If your web files are hosted on HDD, then the website will load slowly and if it’s stored in SSD, then it will load faster. Ensure to check the type of drive of hosting server while selecting web hosting.
- Bandwidth – Bandwidth is also called the transfer rate of data. It determines how much data will be transferred over a period of time on the internet. This is not related to the speed of the internet or network. Bandwidth can be considered as a pipe and the amount of data transferred in a second will depend on the size of the bandwidth pipe.
If your website is heavy and needs lots of information to load together, then you will need very high bandwidth for faster speed.
- Server RAM Power – RAM (Random Access Memory) is the memory where the data is stored on a temporary basis for processing. If the power of the server’s RAM is low, then the website processing will be slow, which leads to slow loading of the website. Make sure to go with high RAM capacity to avoid slow website processing on the server.
- Hard Disk Capacity – If the storage capacity of the hard disk of the server is low, then it can decrease the speed and performance of the website. Choose a host with a high storage capacity server for the website’s optimum speed.
- Shared Hosting– Let’s consider that you have taken a shared hosting plan for your website. Now the server comes with limited capacity and resources to process the requests. In shared hosting, thousands of websites will put lots of load on the same server. This can lead to server failure and result in the website going down. Shared hosting cannot handle lots of data and requests at a time.
To solve this issue, you can choose cloud hosting or dedicated server hosting for the website to improve speed and performance.
- Caching – You should also check if the hosting offers the latest caching technology for a faster web experience for online users.
We hope that the above information will help you decide the most suitable hosting provider for your website to offer the best speed and performance on your website.
Sometimes, you don’t need high RAM, server capacity or bandwidth if your website is basic and not heavy. Choose hosting based on your website requirements.
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